![]() ![]() The so-called Big Five leagues make up the majority of the professional sports market in Europe. In Europe, there is but one sport that dominates the professional sports market, which is football, or soccer. In fact, the NFL includes the team with the highest franchise value of any sports team worldwide at 5.7 billion U.S. Most notable in the United States would be the NFL (National Football League), the NBA (National Basketball Association), the NHL (National Hockey League,) and the MLB (Major League Baseball). Professional sports are followed by millions around the world and provide a captive audience for advertisement and marketing opportunities. dollars in 2020 and generated the majority of that through footwear. The Adidas Group produced net sales of approximately 20 billion U.S. dollars for financial year 2021, of which the majority came from sportswear. dollars and generated a revenue of roughly 35 billion U.S. Nike is valued at close to around 40 billion U.S. ![]() The two most recognizable brands on the market are Nike and Adidas, followed by Reebok and Puma. dollars, with both showing a very reliable growth trend. dollars by 2023 and the global sports apparel market at around 200 billion U.S. The global sports equipment market is estimated to stand at a value of approximately 150 billion U.S.
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